How to Scale your Business as an Esthetician with LIV
How to Scale your business as an esthetician during a pandemic, and, is it even possible?!
Well, to start, did you know that pre-pandemic the beauty industry was already seeing a shift?...small brands used social media as a way to challenge the bigger players, now with quarantine restrictions in place, going digital helped these small businesses scale even more!
Consumer spending on personal care products has gone up almost 4% in the UK and almost 5% in the US, compared to last year. (*source IRI point of sale data)
And according to *Statista, the skincare industry is expected to grow another 5% in 2021.
So, what do you think? The future is looking BRIGHT, yeah?
So whether you're a seasoned esthetician thinking “ how do I adapt my way of doing business during these crazy times?!“
Or just received your esthetician license and are thinking “ ok, now what, how do I get started?“
First, let’s face the facts, times are changing, and while we wait for the world to open up again, let’s take advantage and build our brand. So what are you doing to build your online presence and brand?
How are you promoting your treatments to your clients?
LIV products can be used in AND out of the treatment room, so have you started marketing online consultations to pivot sales?
Have you added the Instagram and Facebook shop option?
Do you have a link tree that takes you to book for online consultations and facials, your website, and shop?
There are so many new features to help us get to where we want to be in business! Let’s dive in!
Let’s talk about how you can increase your online presence.
You have to be clear about what it is you do, and while that might sound simple, let me just say, I’ve seen accounts that are all over the place! Sure, that random kitten you found on Pinterest is cute, Susan, but what does that have to do with you and your business?
Think about the message you want to get across and focus your content creation based on that. So, you’re the local expert on facials, brows, and the queen of lattes? Make sure your audience knows that! Show up in stories every day, it’s the best way for your audience to get to know you, and when they get to know you, they trust you, which translates into sales?
When you post on your grid, make sure you throw in content that’s worthy of saving, things like tips on skincare routines, products you use and their benefits, etc. When your audience saves your posts the algorithm boosts the post to be seen even more! And don’t be afraid to tell your audience to save it! A simple “liked this post? Make sure you save it, so you can come back to it later!” works.
Instagrams newest Reel feature is a great way to be discovered by potential clients, when you create a reel it gets shared in Explore, which means it’s not your regular audience only, new opportunity to attract new potential clients to your page! Make sure you add hashtags that describe your Reel so it’s placed in front of eyes you want to attract ✨
Earlier we talked about how LIV products can be used in and out of your treatment room, make sure you make this as simple as possible for your audience!
Some resources we recommend are:
TreeLink, the only link you’ll ever need!
You can add all your links in one place, and sign up is completely free, they’re even nice enough to share your analytics with you!
Calendly, the hassle-free way to get booked online! Make sure you add your calendly link to your TreeLink!
Instagram shop, no brainer, right?
Did you know that 200 million Instagram users visit at least one business profile a day?! Here’s how you get your IG shop setup, you can even add services!
And while we’re at it here’s how to create a Facebook Store, because multiple sources of income are where it’s at!
Last but not least, make sure you follow up with your clients, Kim hasn’t come in for a facial in over three months? Don’t be afraid to send her a text message, ask her how she’s doing, and ask if she’d like to book a facial soon? Did you just stock up on our men’s beard oil? Make sure you let John know you think it would be perfect for him! Did you notice that Amber has clicked on your booking link several times (thanks TreeLink analytics!) but hasn’t booked? Don’t be afraid to slide in her DM’s and introduce yourself!
Like these tips? Want more? Make sure you leave a comment!
Need LIV products or are you thinking of expanding your own brand? We offer private label!
(Wholesale. Esthetician’s only)
Xx, Team LIV